Tips on How to do Your Own PR
Building Your Children's Fashion Brand on Your Own
Create a Press List - Send personalized pitches to reporters with information that fits their news channel. Never send mass emails to random reporters with information that doesn’t pertain to them. Check out sites like mastheads.org and EasyMediaList.com to get lists of journalists at very reasonable prices.
Follow Reporters - It’s easier to craft your pitch if you know what reporters are working on, so check with magazines to see if they have published editorial calendars listed on their websites. Also check to see if key reporters are on Twitter and LinkedIn when looking for sources. HARO is a free service that lists media opportunities and sends out daily roundups to subscribers.
Be Current - Reporters are always looking for timely stories that they can tie into recent news, upcoming events or seasonal topics, so keep this in mind when creating your pitches and plan ahead.
Look for Ways to Stand Out - Consider sending press packets and/or samples to key industry contacts in the children’s fashion industry to help get noticed.
Follow Up - Be sure to follow up, but not too much. Be courteous and consistent, but don’t overdue it.
Don’t Forget Bloggers - Getting a mention on a well-trafficked blog can be just as valuable as an appearance in print or on television. Technorati is a online index of blogs is a great way to find blogs that focus on the children’s fashion industry.
Use You Tube - Post creative videos of your children’s fashion products and consider recording a question-and-answer session to give producers a sense of your conversational style. Don’t underestimate the power of YouTube!
Show Off Your Clips - To get the most out of your publicity, create a media kit for your website that includes photos, videos and your contact information in addition to your clips. Whenever you get some press coverage, make sure to spread the word through your blog, Facebook, and Twitter.
Create a Press List - Send personalized pitches to reporters with information that fits their news channel. Never send mass emails to random reporters with information that doesn’t pertain to them. Check out sites like mastheads.org and EasyMediaList.com to get lists of journalists at very reasonable prices.
Follow Reporters - It’s easier to craft your pitch if you know what reporters are working on, so check with magazines to see if they have published editorial calendars listed on their websites. Also check to see if key reporters are on Twitter and LinkedIn when looking for sources. HARO is a free service that lists media opportunities and sends out daily roundups to subscribers.
Be Current - Reporters are always looking for timely stories that they can tie into recent news, upcoming events or seasonal topics, so keep this in mind when creating your pitches and plan ahead.
Look for Ways to Stand Out - Consider sending press packets and/or samples to key industry contacts in the children’s fashion industry to help get noticed.
Follow Up - Be sure to follow up, but not too much. Be courteous and consistent, but don’t overdue it.
Don’t Forget Bloggers - Getting a mention on a well-trafficked blog can be just as valuable as an appearance in print or on television. Technorati is a online index of blogs is a great way to find blogs that focus on the children’s fashion industry.
Use You Tube - Post creative videos of your children’s fashion products and consider recording a question-and-answer session to give producers a sense of your conversational style. Don’t underestimate the power of YouTube!
Show Off Your Clips - To get the most out of your publicity, create a media kit for your website that includes photos, videos and your contact information in addition to your clips. Whenever you get some press coverage, make sure to spread the word through your blog, Facebook, and Twitter.
